About Us

Luro Fishing was built on one rule: if it doesn't get bit, it doesn't ship. We're a veteran-owned bait company that traded military precision for hand-injected plastic, and we hold our lures to the same standard no shortcuts, no filler, no baits that look good on a shelf and die on the retrieve.

Every craw, worm, and creature bait we make is hand-injected in small batches, tuned for a natural fall and action, and color-tested against real bass in real water before it ever hits your tackle box. We obsess over the details that actually move the needle: joint action, fall rate, durability, and color truth in stained water and gin-clear alike.

Why anglers trust Luro

• Hand-injected, not mass-produced. Small batches mean tighter quality control and faster iteration on what's actually working on the water.
• Built to trigger strikes. Action-first designs built for maximum movement in heavy cover and finesse presentations alike.
• Veteran owned and operated. The same discipline that got us through 8 years in the military goes into every bait made. 

Whether you're chasing largemouth in the shallows or working finesse rigs for finicky smallmouth, Luro gear is built to give you one more reason to make the next cast. Thank you for supporting a veteran-owned business, tight lines and happy fishing.